Getting involved in your community is an organic way to grow your sphere. Not only will you meet people who may turn into referral resources, but you’ll also attract likeminded consumers who choose you because of the causes you support. Make your sphere a little wider by letting more people know about your philanthropic activities. Here are a few tips for using your community-service commitment in your marketing.
在你的网站上突出你的努力. 在你的网站上添加一个关于你的服务活动的部分. Make it just as prominent as any other section and don’t bury it under “About me.”
在社交媒体上分享照片. 不要只是告诉别人你参与其中——要展示给他们看. You don’t have to say much when you share pictures of you building a home, 画一所学校, 或者遛收容所的狗.
让其他人也参与进来. If you’re hosting a service event or even just planning your regular visit to the local retirement home, let your contacts know they are always welcome to join you and how they can help, 太.
给我们讲讲吧. 电子邮件我们 if you’d like to share the ways you help out and how it has benefited you and your business.
与您的同行REALTORS®一起工作
Many local associations of REALTORS® organize community-centered volunteer events and fundraising. Your brokerage or franchise may be another source that organizes community-service projects. Check with your local association or brokerage to find out about opportunities you can be a part of—or take the lead on—in 2018.
夏天Mandell
Whether you already volunteer or you’re thinking 2018 is the time to answer the call of your community’s needs, formalize your community-service intentions in your business plan. 为什么? You’re more likely to do the tasks you’ve taken time to write down. +, research shows consumers gravitate toward and often buy from community-minded businesses, so including it your plan can enhance your overall growth strategy.
Treat community service just like any other item in your business plan like marketing, 预算, 和操作. Here’s what to think about when formulating this portion of your plan.
思考问题
Pinpoint the area in your city where you want to focus your service. This is probably your farm area or the neighborhoods where you work most often. Then research what problems exist there that interest you and that you can help solve, 比如教育, 无家可归, 社区复兴, 备灾. If you have trouble finding a cause, see what local nonprofits are working on.
想想人际关系
Grab a piece of paper, draw a circle, and write your name in the middle. Draw lines away from the circle and add important potential partners who can help you solve those problems. 可能是一个宗教组织, 市民组织, 专业协会, 一个银行, 其他业务, 等等....... And don’t forget colleagues, friends, family, and even past clients or current prospects. Give yourself a solid hour with that piece of paper or until it’s full.
想想行动
就像你在商业计划的其他部分一样, identify the specific actions you need to take to help with the issue you’ve chosen. 列出你的任务、目标、目标、战略和战术. 记住，越具体越好.