Your prospects and new clients don’t know you. Yet they’re counting on you to guide them through the biggest financial transaction of their lives. How do you build trust quickly? Try these four strategies.
Tell Them What You’re Going to Do
Transparency instills confidence. New clients will be reassured if they know what’s next and when to expect it. Explain each step in the process and make sure your clients understand.
说到做到
Prove you can be trusted with the small stuff and clients will trust you with the big stuff. If you say you’ll email them tomorrow, email them tomorrow. Show them you can be relied upon.
分享缺点
Being positive all the time makes people suspicious. They’ll wonder what you aren’t telling them. If your client proposes a bad idea, explain why you think it’s a bad idea. If a house has problems, point them out. 诚实和坦率. If you don’t know an answer, say so. 这样可以建立信誉.
是专业
Clients hire you, not just your skillset. Act like the kind of person you’d want to do business with. 了解你的市场. Expertise puts people at ease.