Do you have more clients than you can serve? No? You can fill your prospect pipeline by learning how to bring in more referrals.
从一流的服务开始
You can do everything else right to generate referrals, 但除非你给现在的客户留下好印象, 他们不会推荐你的. Do what it takes to exceed expectations: communicate however the client prefers, 履行你的承诺, and ask what else you can do to make the transaction better.
Don’t assume people know you want referrals
If you do a good job, your clients will tell their friends about you, right? 别指望它. Come up with a comfortable, clear way to ask people to send business your way. If you’re struggling with how to word your request, 向你的经纪人咨询, 参加培训班, 和教练一起工作, or search online for scripts that you can customize.
早点开始，不要停止
When is the right time to first ask for referrals? Some agents make it part of their listing presentation. Not only could it lead to immediate business, but it puts prospects in a frame of mind to send others your way in the future. Remind clients while you are working with them that you appreciate referrals. Bring up referrals after closing and periodically during your ongoing contact.
将推荐信息添加到您的外联中
A direct appeal for referrals yields the best results, but you can reinforce the message in your marketing materials, 电子邮件签名, 网站, 以及其他材料.
发送更新和感谢
Express gratitude to everyone who refers prospects to you. Also, update them about the status of your activity with people they sent your way. This shows your gratitude while reinforcing the idea of referring more buyers and sellers to you in the future.
You may give an unlicensed person a non-cash gift worth $50 or less in exchange for a referral and not violate The Real Estate License Act (TRELA) or Texas Real Estate Commission rules. 根据TRELA, if a referral is made with the expectation of receiving valuable consideration, the person making the referral must be licensed under the act. 根据第535条.TREC规则的第20条, gifts of merchandise having a value of $50 or less do not count as valuable consideration.
A bank gift card that can be converted to cash or credit or any amount of cash or credit toward rent owed are not allowed to be used as gifts to an unlicensed person in exchange for a referral, 根据TREC.