Some buyer clients may change their minds and decide they’re not ready to buy a home. Just because they are pausing their home search doesn’t mean you will lose them as clients.

What you do in the weeks ahead could make the difference between closing a deal six months from now and forfeiting the time you’ve already invested. Here are some ways to keep them engaged. 

保持在他们的雷达上

Ask them to follow you on 社交媒体. You will stay in their feeds, and your name will stay top-of-mind. They will see the success stories and useful information you post. It will help build your trust and credibility.

询问他们的喜好

The hard sell can be off-putting. Ask if it’s OK to contact them with content relevant to their searches.

发送精选搜索

Unless they tell you to stop contacting them, they may still be casually house hunting. If they were looking for a 3-bedroom/2-bathroom house in a certain neighborhood and one becomes available, 寄给他们. Pass along only relevant information and area updates.

解决原因

What’s their reason for stopping? Are there resources or programs you can send to them to help address this? For example, if financing was an issue, share information about federal loan programs.

亲自签到

Send a no-pressure email or text message to ask the clients how they are doing. Touch base on birthdays or anniversaries—any significant date that came up during the first search process. Making a personal connection will show you are invested in them.

圈回来

If several months go by, message them and ask where they are in the 购买 process. Would they like to adjust what they’re searching for? Are they considering a new area? You should be able to tell if they are still interested or have truly left the market. If they’ve stopped responding to your messages, it may be time to walk away.