REALTORS® are changing their use of 社交媒体 plat形式 for digital 市场营销 efforts, according to the latest RPR Social Media and Digital Marketing Report. 

The following trends are highlighted among the results:

  • Facebook use has declined from 93.6% (2017) to 78.5% (2021).
  • Instagram use has increased from 29.1% (2017) to 49.9% (2021).
  • LinkedIn use has dropped from 57.1% (2017) to 26.4% (2021).
  • Twitter is rarely used, dropping from 30.1% (2017) to 6.1% (2021).

Check out the full report for other findings.