May 15 is the effective date for the new 广告的规则 from the Texas Real Estate Commission. If you’re still uncertain what those rules mean for your business, check out the following resources.

Note: Some of these reference a prohibition on the term 物业 在队名中. TREC this week proposed removing that prohibition; the earliest that proposal could be adopted is 2018年8月.

TREC Advertising Webpage

Get background on the rule changes, text of the relevant rules, an infographic on the changes, and video from a Facebook Live event with commission staff. 浏览网页

Texas REALTOR® Advertising Article

Learn what the changes mean for your advertisements, website, and 社交媒体 accounts. 阅读文章